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Logitech Launches New Mechanical Keyboard

Ray

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The mechanical keyboard. The loud clacks of the keys being pressed down.

Every nerd loves that sound. Every nerd loves that feeling.

Logitech G, a brand of Logitech dedicated to creating high performance gaming gear, just announced the Logitech G512 Mechanical Gaming Keyboard and a new mechanical gaming switch option, GX Blue.

The Logitech G512 is a high-performance mechanical gaming keyboard built on the award-winning design of the G413 and G513. The keyboard offers three different key switch choices – Tactile, Linear and the new GX Blue. The introduction of the GX Blue key switch, which will also be available on the Logitech G513 Mechanical Gaming Keyboard, further expands their lineup of mechanical key switches.

We’re excited to bring more choice to gamers,” said Ujesh Desai, vice president and general manager of Logitech Gaming. “With three different mechanical switch choices now on our Logitech G512 and G513 keyboards, gamers can pick the switch profile and experience they want.”

The Logitech G512 and G513 will offer three key switches to fit personal player preferences. Select from Tactile, Linear, or the new GX Blue key switch. The Tactile key switch provides discernible actuation for gamers who prefer direct feedback while the Linear version delivers a smooth keystroke. The new GX Blue key switch provides audible “click” feedback during actuation, for snappy actuation you can feel and hear.

Powered by Logitech G’s LIGHTSYNC technology, the Logitech G512 takes RGB lighting to the next level. Light and animation effects can be customized across approximately 16.8 million colors with four lighting zones using the free Logitech Gaming Software (LGS).

The Logitech G512 features an anodized and brushed aircraft-grade 5052 aluminum top case for a slim, premium design with rigid durability. An integrated USB cable connects the USB 2.0 passthrough port to its own input for 100% power throughout.

In addition, Logitech G also announced that it will be providing early access to a new software experience named G Hub. Still in early stages of development, our eventual aim with G Hub is to create a software experience that provides the same functionality and benefits of Logitech Gaming Software, but with a modern, easy-to-use interface and enhanced capabilities. By opening this early access experience to the community, we hope to gather feedback that will help us to make the G Hub experience even better.

The Logitech G512 Mechanical Gaming Keyboard with a choice of Tactile, Linear or GX Blue key switches is expected to be available on logitech.com and at select retailers in Asia Pacific beginning June 2018 for a suggested retail price of $99.99. The Logitech G513 Mechanical Gaming Keyboard with GX Blue key switches is expected to be available in the United States, Canada and select countries in Europe beginning June 2018 for a suggested retail price of $149.99. The G Hub early access is expected to be available in July 2018.

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Great Clips Will Let Customers Try Digital Hairstyles

Lindsay

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Ever wonder how you would look with a different hairstyle?

Now you can.

Great Clips is introducing a Snapchat Lens that will let customers digitally try on a variety of fun, outlandish, hairstyles. The first Snapchat Lens from Great Clips embraces the fun aesthetic that Snapchat users have come to expect and allows people to play with three wacky hairstyles. Lens users can take and share photos or videos of their modified selves and can even share the Lens itself with friends.

(Great Clips)

Beginning in early July, customers visiting Great Clips salons throughout the United States and Canada can scan a Snapcode, available at salon front desks while supplies last, to access all three Great Clips Lens options for 24 hours. In addition, anybody can visit the company’s website to find the Snapcode and unlock the Lens.

Lisa Hake, Vice President of Marketing and Communications at Great Clips, spoke about the benefits of partnering with Snapchat in a press release.

“By using augmented reality to further bridge the physical and digital worlds, Great Clips is excited to share this Snapchat Lens and continue as the salon industry’s technology leader.”

No word on whether or not customers will be able to try on a Great Clips haircut.

Will you test the Great Clips Snapchat styles? Tell us in the comments! 

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Secco Introduces First Luxury Blockchain

Lindsay

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Secco, a leading one-stop luxury products and services platform, announced a partnership with Emotionally Unavailable (EU) at the press conference held in Shanghai on June 30. EU is designed by famous Chinese pop-star Edison Chen who also attended the event and shared the reason why he chose to partner with Secoo. During the event, Secoo also officially launched a blockchain-based technology which will be applied on specific items sold on Secoo platform and make Secoo the first company to utilize blockchain for product application in the luxury industry.

Champion Ren, CGO of Secoo, demonstrated how to use blockchain to achieve anti-counterfeiting traceability based on Secoo’s authentication and anti-counterfeiting capability. After the authentication, a piece of anti-counterfeiting information will be generated for each item and Secoo will upload the information to the blockchain system for storage. Relying on the blockchain technology, decentralization, non-modification and traceability, products will have a unique identification with multiple anti-counterfeiting inspection information. Consumers can also find detailed information through Secoo mobile application to ensure the products’ authentication.

Champion Ren also illustrated the steps to use blockchain for traceability with product name, color, size, authentication information and blockchain information. Ren said,

“Secoo is the first company to launch luxury blockchain in the industry. As a precursor, Secoo has many advantages, such as physical offline experience centers, warehouses and strong partnerships. In the future, Secoo will also help partners to open the commodity information upload and traceability privileges.”

Through ten-year efforts, Secoo has already accumulated plenty of experience in luxury authentication. Secoo owns Asian’s largest luxury authentication center and over 100 appraisers all over the world. The adoption of blockchain will increase the consumers’ trust as this new technology allows Secoo and consumers to avoid the fake issues and purify the luxury market.

Secoo has worked on this topic for a couple of months according to Ren.

“The official launch is attributed to the whole company members. In the future, Secoo will apply blockchain into more commodity categories and seek for more cooperation and partnerships to jointly improve the luxury industry.”

 

What do you think of this partnership? Do you think other luxury brands will begin using a blockchain? Tell us in the comments! 

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