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Instagram Launches Youtube Competitor IGTV

Lindsay

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Turns out there’s nothing new under the social media sun.

In a move to keep pandering to influencers, Instagram has rolled out a vertical video content app called IGTV (Instagram TV). IGTV is available directly in the Instagram app and in a standalone IGTV app available for Android and iOS.

Unlike any other video platform on the market, IGTV lets users instantly begin watching videos without having to search for specific content first. After opening the app or IGTV feature, users can watch the videos playing automatically by default or scroll through videos from categories like “Popular” or “For You.”

(IGTV)

All users can begin uploading 10 minute videos to the app, but only qualified content creators (typically those users with a high number of followers) are allowed to post 60 minute videos. All videos appear vertically on IGTV, a decision that has received some fair criticism from users. This is a departure from the 30 second videos users can view in the app’s Instagram Stories that often appear vertically or horizontally.

 

 

 

At an event in San Francisco, Instagram CEO Kevin Systrom implied that it’s just a matter of time before the app monetizes with videos ads.

“IGTV is for watching long-from videos from your favorite creators… It’s mobile first. It’s simple and it’s quality. That’s IGTV… There’s no ads in IGTV today, but it’s obviously a very reasonable place [for ads] to end up.”

IGTV follows Instagram’s announcement that the platform now has over 1 billion monthly active users.

 

What do you think of Instagram’s new IGTV feature? Do you use Instagram or a different social media platform? Tell us in the comments!

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Great Clips Will Let Customers Try Digital Hairstyles

Lindsay

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Ever wonder how you would look with a different hairstyle?

Now you can.

Great Clips is introducing a Snapchat Lens that will let customers digitally try on a variety of fun, outlandish, hairstyles. The first Snapchat Lens from Great Clips embraces the fun aesthetic that Snapchat users have come to expect and allows people to play with three wacky hairstyles. Lens users can take and share photos or videos of their modified selves and can even share the Lens itself with friends.

(Great Clips)

Beginning in early July, customers visiting Great Clips salons throughout the United States and Canada can scan a Snapcode, available at salon front desks while supplies last, to access all three Great Clips Lens options for 24 hours. In addition, anybody can visit the company’s website to find the Snapcode and unlock the Lens.

Lisa Hake, Vice President of Marketing and Communications at Great Clips, spoke about the benefits of partnering with Snapchat in a press release.

“By using augmented reality to further bridge the physical and digital worlds, Great Clips is excited to share this Snapchat Lens and continue as the salon industry’s technology leader.”

No word on whether or not customers will be able to try on a Great Clips haircut.

Will you test the Great Clips Snapchat styles? Tell us in the comments! 

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Secco Introduces First Luxury Blockchain

Lindsay

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Secco, a leading one-stop luxury products and services platform, announced a partnership with Emotionally Unavailable (EU) at the press conference held in Shanghai on June 30. EU is designed by famous Chinese pop-star Edison Chen who also attended the event and shared the reason why he chose to partner with Secoo. During the event, Secoo also officially launched a blockchain-based technology which will be applied on specific items sold on Secoo platform and make Secoo the first company to utilize blockchain for product application in the luxury industry.

Champion Ren, CGO of Secoo, demonstrated how to use blockchain to achieve anti-counterfeiting traceability based on Secoo’s authentication and anti-counterfeiting capability. After the authentication, a piece of anti-counterfeiting information will be generated for each item and Secoo will upload the information to the blockchain system for storage. Relying on the blockchain technology, decentralization, non-modification and traceability, products will have a unique identification with multiple anti-counterfeiting inspection information. Consumers can also find detailed information through Secoo mobile application to ensure the products’ authentication.

Champion Ren also illustrated the steps to use blockchain for traceability with product name, color, size, authentication information and blockchain information. Ren said,

“Secoo is the first company to launch luxury blockchain in the industry. As a precursor, Secoo has many advantages, such as physical offline experience centers, warehouses and strong partnerships. In the future, Secoo will also help partners to open the commodity information upload and traceability privileges.”

Through ten-year efforts, Secoo has already accumulated plenty of experience in luxury authentication. Secoo owns Asian’s largest luxury authentication center and over 100 appraisers all over the world. The adoption of blockchain will increase the consumers’ trust as this new technology allows Secoo and consumers to avoid the fake issues and purify the luxury market.

Secoo has worked on this topic for a couple of months according to Ren.

“The official launch is attributed to the whole company members. In the future, Secoo will apply blockchain into more commodity categories and seek for more cooperation and partnerships to jointly improve the luxury industry.”

 

What do you think of this partnership? Do you think other luxury brands will begin using a blockchain? Tell us in the comments! 

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