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Great Clips Will Let Customers Try Digital Hairstyles

Lindsay

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Ever wonder how you would look with a different hairstyle?

Now you can.

Great Clips is introducing a Snapchat Lens that will let customers digitally try on a variety of fun, outlandish, hairstyles. The first Snapchat Lens from Great Clips embraces the fun aesthetic that Snapchat users have come to expect and allows people to play with three wacky hairstyles. Lens users can take and share photos or videos of their modified selves and can even share the Lens itself with friends.

(Great Clips)

Beginning in early July, customers visiting Great Clips salons throughout the United States and Canada can scan a Snapcode, available at salon front desks while supplies last, to access all three Great Clips Lens options for 24 hours. In addition, anybody can visit the company’s website to find the Snapcode and unlock the Lens.

Lisa Hake, Vice President of Marketing and Communications at Great Clips, spoke about the benefits of partnering with Snapchat in a press release.

“By using augmented reality to further bridge the physical and digital worlds, Great Clips is excited to share this Snapchat Lens and continue as the salon industry’s technology leader.”

No word on whether or not customers will be able to try on a Great Clips haircut.

Will you test the Great Clips Snapchat styles? Tell us in the comments! 

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Secco Introduces First Luxury Blockchain

Lindsay

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Secco, a leading one-stop luxury products and services platform, announced a partnership with Emotionally Unavailable (EU) at the press conference held in Shanghai on June 30. EU is designed by famous Chinese pop-star Edison Chen who also attended the event and shared the reason why he chose to partner with Secoo. During the event, Secoo also officially launched a blockchain-based technology which will be applied on specific items sold on Secoo platform and make Secoo the first company to utilize blockchain for product application in the luxury industry.

Champion Ren, CGO of Secoo, demonstrated how to use blockchain to achieve anti-counterfeiting traceability based on Secoo’s authentication and anti-counterfeiting capability. After the authentication, a piece of anti-counterfeiting information will be generated for each item and Secoo will upload the information to the blockchain system for storage. Relying on the blockchain technology, decentralization, non-modification and traceability, products will have a unique identification with multiple anti-counterfeiting inspection information. Consumers can also find detailed information through Secoo mobile application to ensure the products’ authentication.

Champion Ren also illustrated the steps to use blockchain for traceability with product name, color, size, authentication information and blockchain information. Ren said,

“Secoo is the first company to launch luxury blockchain in the industry. As a precursor, Secoo has many advantages, such as physical offline experience centers, warehouses and strong partnerships. In the future, Secoo will also help partners to open the commodity information upload and traceability privileges.”

Through ten-year efforts, Secoo has already accumulated plenty of experience in luxury authentication. Secoo owns Asian’s largest luxury authentication center and over 100 appraisers all over the world. The adoption of blockchain will increase the consumers’ trust as this new technology allows Secoo and consumers to avoid the fake issues and purify the luxury market.

Secoo has worked on this topic for a couple of months according to Ren.

“The official launch is attributed to the whole company members. In the future, Secoo will apply blockchain into more commodity categories and seek for more cooperation and partnerships to jointly improve the luxury industry.”

 

What do you think of this partnership? Do you think other luxury brands will begin using a blockchain? Tell us in the comments! 

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Amazon and Marketplace Team Up to Make People Smart

Lindsay

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Today, Marketplace launched its first Amazon Alexa skill, Make Me Smart from Marketplace,™ to deliver unique, on-demand voice content exclusively for Alexa users with new content every weekday.

With an Amazon Echo nearby, once the skill is enabled, listeners can ask “Alexa, make me smart!” to hear Marketplace’s Make Me Smart podcast hosts Kai Ryssdal and Molly Wood explain what you need to know about the economy, pop culture, tech and current events – from inflation rates, to how 5G works, why we have a 40-hour work week, and even what happened to the $1,000 bill.

Deborah Clark, Senior Vice President and General Manager at Marketplace, shared a statement about the collaboration in a press release.

“Thirty years’ expertise and sophistication in the audio industry has positioned Marketplace to deliver cross platform content on innovative platforms, that reaches new audiences outside of our 14.8 million loyal public radio fans. The launch of this skill is a testament to how Marketplace has evolved from a suite of public radio broadcast shows to a multiplatform enterprise, focused on using our unique voice and storytelling approach to raise the economic intelligence of the country.”

Listeners can also submit specific questions to Kai and Molly by saying, “Alexa, tell Make Me Smart I have an idea,” or by saying “I have an idea” while using the skill. Marketplace will review submissions for the chance to be included in daily content.

Sitara Nieves, Executive Director of On Demand at Marketplace, echoed Clark’s excitement.

“We wanted to take advantage of the unique benefits of this platform rather than simply repurpose content we’re already airing elsewhere. The skill features smart, timely information and explains why it matters for every member of our economy each day.”

To try Make Me Smart from Marketplace™ on your Amazon Echo, once it’s enabled, simply ask, “Alexa, make me smart” to hear what you need to know – and why it matters.

 

Do you have an Amazon Echo? What do you use to listen to podcasts? Tell us in the comments!

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