Connect with us

eSports

SuperData Unveils Premiere Tool to Measure Online Gaming Video and Streaming ROI

Ray

Published

on

SuperData is launching the SuperData Arena dashboard, a breakthrough new viewership reporting tool developed to provide games publishers, brands and sponsors with in-depth audience metrics and insights across gaming video content (GVC) and esports platforms and services.

This industry-changing tool determines the value of top games, industry influencers, popular streaming content, game channels and audiences by tracking a wide range of metrics, such as the number of hours streamed and watched, average concurrent viewers and channel followers across Twitch, YouTube and other top streaming games sources. With the SuperData Arena, comparing game titles with the industry’s most popular streamers as well as tracking the performance of major esports events has never been more seamless.

“Watching games online has quickly become one of the most popular forms of interactive entertainment with many games video titles and esports events now generating audiences that rival traditional media content. The new SuperData Arena dashboard offers brands and publishers the ability to have a combined view of gaming video streaming data metrics with game sales data. It provides a holistic view of how players and fans are consuming and engaging with streaming content across the world’s most popular channels and platforms.” – Joost van Dreunen, co-founder at SuperData

Leading brands and publishers will be able to use SuperData Arena to better inform their sponsorship decisions with SuperData’s proprietary Influencer Value Index. This allows clients to track video games content retention, engagement, magnitude and overall value to determine sponsorship ROI. Brands will also be able to use its interactive dashboards and reports to gauge the value of the top game streamer’s audiences with easy-to-visualize data that features demographic information and purchase intent.

As gaming video content, streaming, and esports continues to experience explosive growth, it has become clear that publishers, brands, and advertisers need a data-centric overview of what consumers are watching and where they are spending their money. SuperData Arena will also help brands identify optimal sponsorship opportunities as they seek to maximize ROI.

 

What do you think of a dashboard feature for esports? Let us know in the comments! 

eSports

Razer Signs on as New Evil Geniuses Partner

Lindsay

Published

on

Razer, the leading global lifestyle brand for gamers, today announced a new partnership with Evil Geniuses (EG), one of the longest-running professional esports teams with a worldwide fan base. This marks Evil Geniuses’ return to Team Razer just as their Dota 2 team qualified for The International 2019 tournament. The EG Dota 2 team has been the most consistent in averaging top five finishes in the last five outings of the intense tournament.

Evil Geniuses will be outfitted with Razer’s esports-grade peripherals including headsets, keyboards, mice, and surfaces (mouse mats) for all training and tournaments over the next two years.

Evil Geniuses is well-known for their premier Dota 2 and Call of Duty (COD) teams, and also has teams competing in Fortnite, Rocket League, Rainbow Six: Siege, Artifact, Smash Bros., and Street Fighter V. Their major achievements include winning The International 2015 Dota 2 Championship and Call of Duty World League Championship 2018. Their Dota 2 team recently placed third at the MDL Disneyland Paris Dota 2 Major and is in top form going into the upcoming The International 2019 tournament.

“Team Razer is proud to partner with Evil Geniuses at the highest level of esports. We are always inspired by their passion and commitment, and our partnership will be fueled by the best of esports technology and skills.” – David Tse, Global Director of Esports, Razer

The EG Dota 2 team features a pair of star esports athletes: Artour “Arteezy” Babaev is an Uzbekistan-born Canadian with over half a million livestream followers. Syed Sumail “SumaiL” Hassan, the Pakistani esports prodigy, became the youngest player to win The International Dota 2 Championship and the youngest to surpass $1 million in esports winnings at the age of only 16. When this year’s The International tournament kicks off in August and Team EG takes on some of the world’s best Dota 2 teams in their fight for another trophy, all eyes will be on them and their teammates.

EG’s COD team features a duo of two-time Call of Duty World Champions, Jordan “JKap” Kaplan (2015, 2016) and Bryan “Apathy” Zhelyazkov (2016, 2018). They are the only two players to have made an appearance in three consecutive Call of Duty Championship Grand Finals, with JKap also holding the record for most grand finals appearances out of any COD player (four). Rounding out the 5-man squad is another Call of Duty World Champion, Dillon “Attach” Price, who is the youngest player ever to win a COD Championship (2015, at the age of 18).

“The partnership with Team Razer adds incredible value,” added Phillip Aram, COO of Evil Geniuses, “Razer’s high-performance gaming devices are top-tier and give our players a new performance edge. Razer is the perfect brand with which to enjoy continued success and to compete for a repeat win at The International.”

 

Have you used Razer products? What do you think of this partnership? Tell us in the comments!

Continue Reading

eSports

Lenovo Announces North America Partnership with eSports Team SoloMid

Ray

Published

on

By

Today, Lenovo North America announced a local partnership with Team SoloMid (TSM). The partnership is Lenovo North America’s first official esports sponsorship, and the investment will further enhance the company’s focus on the gaming industry.

As the exclusive PC partner of TSM’s teams and organization, Lenovo will outfit a revolutionary, state-of-the-art, gaming lounge for players inside TSM’s new 25,000 square foot training facility, currently under construction in Los Angeles. With Lenovo’s support, TSM’s players will not only be able to train and work toward competing at the highest level possible, the organization’s content team will have access to the technological tools necessary to produce world-class content. The Lenovo Legion Lounge will feature sleek, high-performance Lenovo gaming PCs, complete with immersive visuals and audio. The company will also host exclusive TSM events and giveaways throughout the year.

“With the esports audience projected to surpass NFL viewership and reach 276 million by 2022, Lenovo is excited to partner with a veteran team that helped to elevate the popularity of esports in the U.S.,” said Matt Zielinski, Lenovo’s President of North America, “We understand the tremendous growth potential of this market, and this partnership is a great complement to our investments in bringing professional-grade gaming experiences to avid players around the world.”

For more than a decade, TSM has fielded some of the most talented and successful professional esports teams in North America, competing across multiple titles such as League of Legends, Fortnite, Smash Brothers and Rocket League. In addition to its elite players, TSM has one of the largest, most engaged fan bases in esports with nearly 80 million followers across multiple platforms, and a network of gaming sites that boasts over 180 million page views a month.

“For TSM, partnering with Lenovo was simple,” says Andy Dinh, Founder and CEO of TSM. “Lenovo Legion is best in class when it comes to PCs that are optimized for gameplay. It’s important that we believe in the brand and products we partner with, and I want to make sure our players, and our audience, are using the best hardware possible. TSM focuses on excellence, and we only partner with the best. Lenovo’s history of a commitment to high performance and quality aligns with TSM’s vision for the future—not only for our teams, but our entire organization.”

Continue Reading

Trending