Today, Lenovo North America announced a local partnership with Team SoloMid (TSM). The partnership is Lenovo North America’s first official esports sponsorship, and the investment will further enhance the company’s focus on the gaming industry.
As the exclusive PC partner of TSM’s teams and organization, Lenovo will outfit a revolutionary, state-of-the-art, gaming lounge for players inside TSM’s new 25,000 square foot training facility, currently under construction in Los Angeles. With Lenovo’s support, TSM’s players will not only be able to train and work toward competing at the highest level possible, the organization’s content team will have access to the technological tools necessary to produce world-class content. The Lenovo Legion Lounge will feature sleek, high-performance Lenovo gaming PCs, complete with immersive visuals and audio. The company will also host exclusive TSM events and giveaways throughout the year.
“With the esports audience projected to surpass NFL viewership and reach 276 million by 2022, Lenovo is excited to partner with a veteran team that helped to elevate the popularity of esports in the U.S.,” said Matt Zielinski, Lenovo’s President of North America, “We understand the tremendous growth potential of this market, and this partnership is a great complement to our investments in bringing professional-grade gaming experiences to avid players around the world.”
For more than a decade, TSM has fielded some of the most talented and successful professional esports teams in North America, competing across multiple titles such as League of Legends, Fortnite, Smash Brothers and Rocket League. In addition to its elite players, TSM has one of the largest, most engaged fan bases in esports with nearly 80 million followers across multiple platforms, and a network of gaming sites that boasts over 180 million page views a month.
“For TSM, partnering with Lenovo was simple,” says Andy Dinh, Founder and CEO of TSM. “Lenovo Legion is best in class when it comes to PCs that are optimized for gameplay. It’s important that we believe in the brand and products we partner with, and I want to make sure our players, and our audience, are using the best hardware possible. TSM focuses on excellence, and we only partner with the best. Lenovo’s history of a commitment to high performance and quality aligns with TSM’s vision for the future—not only for our teams, but our entire organization.”
Razer Signs on as New Evil Geniuses Partner
Razer, the leading global lifestyle brand for gamers, today announced a new partnership with Evil Geniuses (EG), one of the longest-running professional esports teams with a worldwide fan base. This marks Evil Geniuses’ return to Team Razer just as their Dota 2 team qualified for The International 2019 tournament. The EG Dota 2 team has been the most consistent in averaging top five finishes in the last five outings of the intense tournament.
Evil Geniuses will be outfitted with Razer’s esports-grade peripherals including headsets, keyboards, mice, and surfaces (mouse mats) for all training and tournaments over the next two years.
Evil Geniuses is well-known for their premier Dota 2 and Call of Duty (COD) teams, and also has teams competing in Fortnite, Rocket League, Rainbow Six: Siege, Artifact, Smash Bros., and Street Fighter V. Their major achievements include winning The International 2015 Dota 2 Championship and Call of Duty World League Championship 2018. Their Dota 2 team recently placed third at the MDL Disneyland Paris Dota 2 Major and is in top form going into the upcoming The International 2019 tournament.
“Team Razer is proud to partner with Evil Geniuses at the highest level of esports. We are always inspired by their passion and commitment, and our partnership will be fueled by the best of esports technology and skills.” – David Tse, Global Director of Esports, Razer
The EG Dota 2 team features a pair of star esports athletes: Artour “Arteezy” Babaev is an Uzbekistan-born Canadian with over half a million livestream followers. Syed Sumail “SumaiL” Hassan, the Pakistani esports prodigy, became the youngest player to win The International Dota 2 Championship and the youngest to surpass $1 million in esports winnings at the age of only 16. When this year’s The International tournament kicks off in August and Team EG takes on some of the world’s best Dota 2 teams in their fight for another trophy, all eyes will be on them and their teammates.
EG’s COD team features a duo of two-time Call of Duty World Champions, Jordan “JKap” Kaplan (2015, 2016) and Bryan “Apathy” Zhelyazkov (2016, 2018). They are the only two players to have made an appearance in three consecutive Call of Duty Championship Grand Finals, with JKap also holding the record for most grand finals appearances out of any COD player (four). Rounding out the 5-man squad is another Call of Duty World Champion, Dillon “Attach” Price, who is the youngest player ever to win a COD Championship (2015, at the age of 18).
“The partnership with Team Razer adds incredible value,” added Phillip Aram, COO of Evil Geniuses, “Razer’s high-performance gaming devices are top-tier and give our players a new performance edge. Razer is the perfect brand with which to enjoy continued success and to compete for a repeat win at The International.”
Have you used Razer products? What do you think of this partnership? Tell us in the comments!
TV Azteca and Allied Esports Debuts NATION VS NATION
Allied Esports today announced its first product launch as part of a strategic alliance and exclusive agreement signed this year with TV Azteca to create and deliver live esports experiences and esports-related content for the Mexico market and throughout Latin America.
Titled NATION VS NATION, Allied Esports’ first event and broadcast production in Latin America will feature a squad of four U.S. players as they battle a Mexican team of 40 total players, including featured and celebrity squads and 32 fan participants, in PLAYERUNKNOWN’S BATTLEGROUNDS with the inaugural NATION VS NATION trophy and cash prizes on the line. The event will take place on Tuesday, May 14 at Foro Totalplay in Mexico City.
“Latin America represents a massive and transformative opportunity for Allied Esports,” said Frank Ng, co-CEO of Ourgame Holdings International, owner of Allied Esports. “By combining our live events experience with TV Azteca’s unequalled reach as the number one sports network in Mexico, this crucial esports ecology partnership will be a major driver in building out the offline-online environment at the core of Allied Esports’ global strategy.”
The global debut of NATION VS NATION will also usher in TV Azteca’s latest platform, Azteca Gaming, joining the company’s leading news, sports and entertainment content across digital assets and more than 40 local broadcast and regional free-to-air stations reaching over 95 percent of the Mexican market. The event and broadcast will launch a new era in mass media esports content in the region.
“The transformation process of TV Azteca, to bring the best television, has led to set an eye in new markets, towards an audience that consumes esports,” said Benjamín Salinas, CEO of TV Azteca. “Sports are part of our strength, and now with esports, we find a way to connect with a growing market in Mexico.”
Led by captain Johnathan “Fatal1ty” Wendel, one of most accomplished professional gamers in history and an inaugural member of the International Video Game Hall of Fame, the U.S. NATION VS NATION team will also include: professional gamer and streamer, Avori; professional player for Ghost Gaming and winner of the PGL-PUBG Spring Invitational 2018, Miccoy; and Ghost Gaming’s soon-to-be professional player, Vegas.
Team Mexico will be led by a featured squad of professional players and streamers – Alberto “QUERETAROCK” Oceguera, Nicol “NicolSteel” Toriz, Anthony “TMX5” Fernández and Isaac “Clumzy” Ramíres – as well as a number of surprise celebrities and guests.
The remaining Mexican team will be formed through two rounds of qualifying earlier in the day. Each qualifying heat will include two games in which players will be ranked by a point system based on kills and finish. The top 32 players will move on to the finals where they will join the featured and celebrity squads and compete against the U.S. team in a best-of-three competition.
Team USA will be designated as the winner of each game if they are the last squad standing, while a Team Mexico win will occur if the U.S. squad is eliminated. The first team to reach two wins will take home the inaugural NATION VS NATION trophy.
NATION VS NATION will air on TV Azteca platforms starting at 6 p.m. local time. The event will also be live streamed on TV Azteca’s digital properties. Allied Esports will offer a live English simulcast of the stream on twitch.tv/AlliedEsports.